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I believe the main challenge to environmentalism would be to get the majority of men and women to care about what is happening to our environment. The strategy to do this can be by tying environmentalism to economics. Presently there is certainly really small economic importance placed on preserving our environment. As an example, energy corporations don't factor inside the costs of pollution clean up into their costs. There are many actions we can take to tie environmentalism towards the economy including government subsidies, eco-taxes, and setting caps on pollution and generating markets exactly where it may be traded. I will use the Kaufmann book, a case from Taking Sides, and Powerdown to make this case. http://amplify.com/u/a1dw6k